In the interview, Stack was unapologetic about the loss of hundreds of millions of dollars worth of revenue. He said the company lost about as much money as he expected it to lose when he decided to institute a new gun control posture.
That is consistent with Stack's previous statements on the losses associated with his decision. In the company's 2018 annual report, he wrote that gun sales were a "sizeable part" of Dick's business and that his push for the company to support new gun control laws significantly hurt that business. However, this did not make him reconsider his decision to use company resources to lobby for gun control and to remove certain guns from stores.
"The hunting category is a sizeable part of our business; however, there has been an overall slowdown in sales in this category since the announcement of our new firearms policy," the annual report read. "Despite this, we continue to believe that implementing this new policy is the right decision for our athletes and our communities. In fact, if we could go back and revisit it, we would still make the same choice today."